Pætal
Brand Experience
#Creative Strategy #Visual Systems #Business Insight #Brand Communication #Digital Experience #Adaptive Interfaces /
Access to the selection of blooms at great prices
Access to the selection of blooms at great prices
Flowers are evolving from special-occasion gifts to everyday essentials.
Pætal connects you to a community of flower lovers and growers, offering a wide variety of blooms at great prices through direct-to-consumer delivery. This model reduce industry waste and promotes sustainability.
Currently, we're partnering with Beijing Flourish Gardens, where a 66% female workforce not only finds employment but also empowerment, especially those with primary and secondary education. Our approach also supports 10.72% higher wages for farmworkers than before.
Farm owners are often restricted to selling through local wholesalers, limiting their market reach and revenue potential. Expanding market requires additional resources.
Beijing Flourish Gardens encounters typical agricultural challenges such as seasonal growth cycles, anxiety caused by technological advancements, and significant impacts after the pandemic. In response, the farm is exploring new promotional strategies like live online platform to market their flowers. This approach aims to facilitate direct-to-consumer sales, helping to open new urban markets and reduce reliance on traditional supply chains.